Archives: Catalysts

Aastha Minocha

An international traveler, chemistry researcher and health care consultant, Aastha applies a scientific, business and cultural lens to her all her roles. Not to mention the ability to do so in four different languages.

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Angie Boucher
Angie Boucher Director, Experience Production bouchera@advisory.com Why I’m Here My first job was a marketing position at a small community hospital that was part of a larger regional health care system. This hospital was unlike any other that I had experienced — or what I thought hospitals were. Volunteers baked chocolate chip cookies in the...
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Maria Jimenez

A financial leader on the outside, Maria is dedicated to paving the way to better experience. Through “awakened doing” or delivering health care based on the idea of enjoyment she role models the behavior of being present, moving with intent and meaning and creating synchronicity.

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Jeremy Brill

I grew up in a family of physicians and nurses—passionate care providers who instilled in me the importance of healing through human connection. I envisioned a similar path for myself, but the health care I found when I started my journey wasn’t what I expected. The relationships between care providers, patients, and family members have fallen behind technological and clinical progress. I believe the formation of healing relationships is at the heart of creating transformative Experiences.

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Cameron Carter

The first time I read The Experience is the Marketing, a light went on for me—yes, it’s the essence of a brand AND it’s each and every Experience we have with those brands. I love what I do—mostly talking with people, finding out what truly matters to them, then imagining how brands can best emotionally connect. This type of work has always been most meaningful when it starts culturally with teams and then radiates out to the Experiences created and crafted for consumers.

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Sonia Rhodes

An emergent family health care event ignited my passion for creating a new kind of health care Experience—changing my life and the trajectory of my life’s work forever. For nearly 20 years I have poured my heart and energy into transforming every aspect of the health care Experience for team members, providers, patients, and guests—designing meaningful and memorable Experiences to positively impact life stories and lifelong memories.

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