The Experience Lab, a new offering from Advisory Board, is dedicated to transforming every aspect of the health care Experience from the inside out. It’s what we call “Big E Experience”–creating meaningful and memorable Experiences for and with team members, providers, patients, and guests–because we believe everyone’s Experience matters. Our Catalysts use innovative Experience Design principles, lenses, and techniques to guide, inspire, and equip visionary health care systems–our Lab Partners–to imagine anew. Together, we will intentionally design a new future for health care.

“A mind that is stretched by a new experience can never go back to its old dimensions.”

~ Oliver Wendell Holmes, Jr.


Whether you are ready for total, transformative change, are eager to explore the realm of Experience, or are simply seeking provocative inspiration and ideas, The Experience Lab has an Experiment just for you.

The Grand Experiment

Our signature year-long offering.
8 Organizations
4 Labs
4 Cities
Experience Essentials
Unlimited Possibilities

A Provocative Experience Collective

A primer delivering Experience inspiration,
exploration, and education.

52 Weekly Sparks
12 Action Kits
1 Experience Salon
Ongoing eLab Expert Access
Tickets to STIR

An inspiring, sensory transformation
for healing health care spaces

HD, aerial, time-lapse,
and slow-motion cinematography

A variety of natural settings

A sense of wonder and awe

A Collision of Uncommon Concepts and Conversations

1 remarkable event to STIR up health care.

January 25, 2018
San Francisco War Memorial & Performing Arts Center
Herbst Theatre


Catalysts precipitate and accelerate change by bringing the right elements together at the right time. Our extraordinary team of Catalysts hail from both inside and outside of the health care industry, and are known for shaping culture and Experience for some of the nation’s best known brands and organizations.

Ready to discover more? Contact us today.